Definition: A concept from Simon Sinek that encourages individuals and organizations to begin with purpose (“why”) before explaining “how” or “what.”
Explanation: People are inspired by meaning, not just tasks. Clarity of purpose fuels motivation, alignment, and trust.
Example: A company that centers its purpose; like “to nourish people’s lives”, inspires stronger loyalty than just talking about product features.
How to Use This Tool: Use in visioning, communication, selling, or proposing new ideas.
