Definition: A tool that maps the four primary “feel-good” brain chemicals—dopamine, serotonin, oxytocin, and endorphins, and shows how to activate them intentionally.
Explanation: These chemicals influence motivation, belonging, pride, and resilience. Understanding them helps leaders shape environments that support well-being and performance.
Example: A leader builds team rituals that foster oxytocin (trust/bonding) and dopamine (progress), boosting morale.
How to Use This Tool: Use in wellness or culture design. Ask: “Which of these chemicals is missing in our culture?” and “What simple practices might activate it?”
